Social media is inherently performative. This leads to two phenomena:

1. Because performance occurs in the real world, the ability to perform hinges in large part on the material conditions of the performer. The more material wealth a user has access to, the higher the potential ceiling of their representation of their life. Constructed lifestyles are expensive. That is to say: clout correlates with wealth.
2. The drive towards ever more conspicuous social content incentivizes the wealthy to showcase their wealth in exhaustive detail. Consequently, the literal day-to-day differences between the experiences of ordinary people and the wealthy are more transparent than ever before.

Social media content is an extension of affluence. At the same time, digital assets are completely duplicable, and therefore, under the right circumstances, valueless. Stolen Stories democratizes a certain genre of clout - otherwise anonymous documentation of expensive food.

Food is a staple of Instagram content; it gets incredibly reliable engagement. As such it is the perfect vehicle for subverting posting mechanics. Food is always central to culture, no less so on Instagram than in other social dynamics of ages past. Food, to quote Claude Levi-Strauss, is good to think with. Restaurants have risen to the task of prevailing social dynamics, creating ever more photogenic–and ever less tasteful–cuisine. From burgers so laden with gold leaf that you can get your crowns filled by taking a bite, to excruciatingly saccharine rainbow bagels, food has seamlessly absorbed and adapted to a culture’s penchant for visible excess.

Unable to give everyone access to the food, we’ll steal its shadow. Stolen Stories gives food flexes to all.

STOLEN STORIES IS MSCHF DROP #52

Every drop is different, and we never do the same thing twice. Download the MSCHF app to hear about future drops.

Social media is inherently performative. This leads to two phenomena:

1. Because performance occurs in the real world, the ability to perform hinges in large part on the material conditions of the performer. The more material wealth a user has access to, the higher the potential ceiling of their representation of their life. Constructed lifestyles are expensive. That is to say: clout correlates with wealth.
2. The drive towards ever more conspicuous social content incentivizes the wealthy to showcase their wealth in exhaustive detail. Consequently, the literal day-to-day differences between the experiences of ordinary people and the wealthy are more transparent than ever before.

Social media content is an extension of affluence. At the same time, digital assets are completely duplicable, and therefore, under the right circumstances, valueless. Stolen Stories democratizes a certain genre of clout - otherwise anonymous documentation of expensive food.

Food is a staple of Instagram content; it gets incredibly reliable engagement. As such it is the perfect vehicle for subverting posting mechanics. Food is always central to culture, no less so on Instagram than in other social dynamics of ages past. Food, to quote Claude Levi-Strauss, is good to think with. Restaurants have risen to the task of prevailing social dynamics, creating ever more photogenic–and ever less tasteful–cuisine. From burgers so laden with gold leaf that you can get your crowns filled by taking a bite, to excruciatingly saccharine rainbow bagels, food has seamlessly absorbed and adapted to a culture’s penchant for visible excess.

Unable to give everyone access to the food, we’ll steal its shadow. Stolen Stories gives food flexes to all.

STOLEN STORIES IS MSCHF DROP #52

Every drop is different, and we never do the same thing twice. Download the MSCHF app to hear about future drops.

Social media is inherently performative. This leads to two phenomena:

1. Because performance occurs in the real world, the ability to perform hinges in large part on the material conditions of the performer. The more material wealth a user has access to, the higher the potential ceiling of their representation of their life. Constructed lifestyles are expensive. That is to say: clout correlates with wealth.
2. The drive towards ever more conspicuous social content incentivizes the wealthy to showcase their wealth in exhaustive detail. Consequently, the literal day-to-day differences between the experiences of ordinary people and the wealthy are more transparent than ever before.

Social media content is an extension of affluence. At the same time, digital assets are completely duplicable, and therefore, under the right circumstances, valueless. Stolen Stories democratizes a certain genre of clout - otherwise anonymous documentation of expensive food.

Food is a staple of Instagram content; it gets incredibly reliable engagement. As such it is the perfect vehicle for subverting posting mechanics. Food is always central to culture, no less so on Instagram than in other social dynamics of ages past. Food, to quote Claude Levi-Strauss, is good to think with. Restaurants have risen to the task of prevailing social dynamics, creating ever more photogenic–and ever less tasteful–cuisine. From burgers so laden with gold leaf that you can get your crowns filled by taking a bite, to excruciatingly saccharine rainbow bagels, food has seamlessly absorbed and adapted to a culture’s penchant for visible excess.

Unable to give everyone access to the food, we’ll steal its shadow. Stolen Stories gives food flexes to all.

STOLEN STORIES IS MSCHF DROP #52

Every drop is different, and we never do the same thing twice. Download the MSCHF app to hear about future drops.